About the Client
Ice Magic is the largest touring pop-up winter playground in Asia, known for its innovative approach to recreating winter magic in tropical climates using snow technology from the Winter Olympics. Headquartered in Singapore with successful events in Bangkok, and other Asian locations, Ice Magic continues to expand its footprint, bringing joy and wonder to new audiences.
The winter playground in Vietnam is 4,000 sqm with a sub-zero temperature area of 1,800 sqm, and features a 60m snow slope and a one-of-its-kind figure-8 double-lane ice slide (110m). Along with an ice rink and hand-crafted ice sculptures of the Vietnamese landscape, Ice Magic offers unmatched winter thrills and adventure and has been designed to captivate the hearts of young and old.
Results
We worked closely with the local team to align PR and marketing efforts with the event’s overarching brand vision. We ensured that messaging remained consistent and impactful, guiding media outreach, promotional strategies, and local activations to maximise awareness and engagement.