About the Client
A joint venture company between Strides Mobility and DST Electric Vehicle Rental (Shenzhen) Co. Ltd, EVCo aimed to be a dominant force in Southeast Asia’s Electric Mobility-as-a-Service (eMaaS) ecosystem by offering end-to-end e-Mobility solutions ranging from the leasing and maintenance of electric vehicles, vehicle charging solutions, green financing solutions and operational optimisation, delivered through an integrated digital platform.
Results
Through understanding the gaps in the B2B marketing, we worked with the client to develop a series of sales material, vehicle livery, customer purchase journey, as well as communications channels (LinkedIn Content, PR, events).
Green Horizon Day
An event organised by EVCo that brought together industry leaders, policymakers, and businesses to drive the conversation on sustainable urban mobility and fleet decarbonisation. Together with EVCo, we crafted a compelling narrative that ensured key messages on sustainability, innovation, and collaboration resonated across media and stakeholders. From press materials and media engagement to strategic content development and on-site branding, we worked closely with EVCo to maximise the event’s impact. Through an integrated communications approach, we positioned EVCo as a pioneer in electric mobility, sparking industry-wide conversations and recognition for its transformative solutions.