About the Client
Established 25 years ago, the Affordable Art Fair has transformed the art landscape with its vibrant and approachable take on art appreciation. Spanning the globe, the fair graces 11 cities with 14 events, including locations like London, Brussels, New York, Stockholm, Amsterdam, Hamburg, Singapore, Hong Kong, Shanghai, Melbourne, and Sydney.
Results
We worked with the client to rejuvenate media pitches, engage a diverse demographic to drive footfall to the fair. Outreach to media and KOLs improved, with increased buzz over the fair and its various programmes and offerings.
In 2024, we managed PR efforts, including a bespoke crystal-themed media box as well as influencer and media invitations to the preview. The fair garnered over 22,000 visitors (+40% YoY) and achieved record-breaking art sales of S$5.3 million. With over 300 media clippings, coverage includes top publishers like Harper’s Bazaar, Straits Times, Zaobao, Tatler Home, and broadcasts on CNA 93.8FM and MoneyFM 89.3.